Saturday, February 21, 2009

The Graves of Adi & Rudolf Dassler

On a whim, we decided to go find the graves of Adi and Rudolf Dassler in the Herzogenaurach cemetery yesterday. For those of you who don't know, Adi and Rudolf were brothers who started a shoe making company together. They focused on sport shoes, and were having great success when the brothers started to quarrel. Rudolf left the company to start his own company and called it Puma. Adi changed the name of his company to adidas. Both companies are still headquartered in little old Herzogenaurach, and the feud between the brothers lasted until their death, and affected the history of Herzogenaurach for years to come. Town citizens were basically forced to pick sides, and the town became known as "``the town of bent necks'' because locals wouldn't talk with anyone until they looked to see what shoes they were wearing.




Both brothers are buried in the Herzo cemetery. You find Rudolf immediately to the right as you walk in using the south-west entrance. He is buried with his wife and parents. To find Adi however, you have to trek all the way to the farthest corner of the cemetery, on the opposite side - near the north-east entrance. He is buried with his wife and son.


You can read more about the brothers, their history and the town HERE.

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